Game companies want animation. They want a fucking guy to parachute down from the top of your screen and land on the article you’re trying to read. They want you to have to interact with their advertisement just so you can see the content you came for. Everyone who uses the internet knows that this kind of shit is just frustrating. Look at sites like IGN, Gamespot, or Gamespy. You can’t read an article there without an animated bug crawling across your screen or some flash ad blaring shitty music. When we decided to do advertising we decided that we wouldn’t ever run any kind of animated add. Some companies won’t advertise with us because of it. Others, it’s like pulling teeth to get a non animated ad out of them. They have this idea in their head that the only way their ads will be effective is if they are annoying as fuck.
Some of them are actually shocked when ads at PA out perform animated versions at other sites like IGN. Here we are just a little comic site and we kick their fucking ass. We tell them that if you don’t insult people with shitty flash ads, they are much more likely to actually check out your game. I have never once clicked on a flash ad except to mute it or close it and I have a feeling you guys are pretty much the same. They just can’t get it through their heads that people don’t like to be annoyed by advertising.
So, like, whatever happened to that resolve?
They don’t have sound on their ads, which is a good thing, but they definitely have animation. At least it isn’t horrible flashing that distracts you from what you’re reading, but it’s still movement in your peripheral vision, and that’s distracting enough. I wonder what changed their minds.