You’ve gotta really want it

I’ve heard that only 1% or 2% of Japanese people actually ever climb Mount Fuji, though I have no idea if those statistics are accurate. Whatever the true percentage, an Internet apparel retailer seems to be seeking to raise it.

The company will be sending executives up the mountain on August 24. Anyone hoping to get a job with the company must come along–interviews will take place at dawn at the summit.

“We are aiming to be the No.1 Internet retailer, so the No.1 mountain in Japan is very suitable,” said Yoshifumi Tsunada, head of public relations for Image Co, the parent company of ImageNet Co., which will do the hiring.

“A lot of people have said we are strange though.”