McCain’s campaign is pushing the Obama-as-celebrity angle pretty hard. Check out this gushing run-on from Rick Davis, the McCain campaign manager:

We can all agree that Senator Barack Obama is one of the world’s biggest celebrities and every celebrity needs a fan club filled with adoring fans and Senator Obama certainly has his fair share.

This quote is part of an email just sent out to unveil McCain’s newest campaign ad, which you can see here.

The Obama-as-celebrity and Obama-as-the-one strategies are annoying to me as an Obama supporter, but I admit that they could be effective. It would be easy to cast the effect Obama has on people in a fanatical light.

The problem for McCain is that his people aren’t doing it right. His commercials lack organization, visual interest, and the one-two punch needed to drive the point home. He’s not coming across as the serious, intelligent choice.

He’s coming across as jealous.