Researchers speculate that because women largely picked colors close to the pink end of the blue spectrum in a study, this means that women have evolved to prefer those colors.
The participants were grown women, who’ve been indoctrinated into their culture(s). Don’t you think nurture might also have a part to play, not just nature?
Of course, the news article might have left out some reasoning, just like they left out where the sample came from (just England? English-speaking countries? Around the world?) and how many people were sampled. (“A group”…sounds comprehensive!) And we do have to consider that this is just the researchers’ theory. But are they even looking into the environmental possibility?
I would redo this study with babies. And I would redo it on people from a multitude of different cultures.