An internet subset, likely made up of Gen Xers, has been freaking out about this video:
At first glance, it might appear to be a teaser for a movie trailer. A more savvy inspection reveals it to be a teaser for a Super Bowl ad. And indeed, now there are reports that the ad will be for Honda.
I don’t really care. The premise is cute, I guess. But really, to me, today, with everything that’s going on with the economy, with unemployment the way it is (though apparently getting better), I really can’t get on board with a guy blowing off work.
Being something of a goody two shoes, I had trouble with Ferris even back in the prosperous 90s, when I watched Ferris Bueller’s Day Off on TV and marveled at how much trouble his selfishness caused for everyone. But I enjoyed the movie, and it helped teach me not to take everything so seriously. (I went a little too far the other way my first year of college with some egregiously selfish behavior, and then, over time, found balance.)
I don’t know if the movie’s carefree attitude quite works now, though. We’re no longer living in prosperous times. There’s no economic safety net. Plus, Ferris was originally about the end of childhood. One final adventure before college. What would skipping a day of work symbolize? A midlife crisis? An inability to grow up and take responsibility? Or just being a normal person? Everyone needs a day off every now and then, and I support the idea of non-specific PTO. Regardless, none of these seem quite as compelling as the original story’s “last hurrah”.
I think what appeals to people about this teaser is the memory of what it was like in the 80s and 90s. Maybe they wish they could run and hide in the past. Maybe they think if they watch a Ferris Bueller Super Bowl commercial, or a movie starring the adult Ferris Bueller, they’ll be more able to pretend that things are the same now as they were then. That everything’s fine, nothing to see here, move on.
Do that, though, and you’re just letting things get worse. You’re giving up control. If you want things to get better, if you want a return to prosperity, then you need to work for it, not just punch your time clock and then distract yourself with entertainment. You need to observe, and you need to think.
Save Ferris? I say, kick Ferris to the curb. We’ve got bigger problems than just wanting a day off.
Edit: Here’s the full ad. Did you relive your glory days? :>