Customer profiling and rejection

There’s an article on ArsTechnica about Best Buy’s attempts to get rid of 20% of its customers. (I found it through Slashdot.) I can’t really say that I blame them, considering. However, one of the ways to combat the “devils” is customer profiling, which I find intriguing and worrisome at the same time. Profiling could be good, in that it leads employees to give customers what they want, but it could be bad, as the article points out, by marginalizing those who don’t fit into any of the nice categories.

An interesting read. I wonder if I’m a Jill?