I can’t tell you how many times I have stopped reading something that may have actually been interesting because the design of the page was irritating to me. Maybe the font was too small. Maybe it was too big. Maybe the color was too close to the background. Maybe the colors were too stark in general.
Thanks to RSS, I now don’t have to visit people’s actual websites unless I want to make a comment, so you’d think I’d take a little longer before outright rejecting a blog because of its design. But no…I was reading something just now that was actually very interesting, but the font and the colors were so annoying that after a few seconds I gave up and closed the window.
The sad thing is, that site was using a standard Blogger template…