So the word "meme" has been co-opted to mean "questionnaire"

Either that, or when people say “Here’s a new meme”, they are really saying “Here’s a new [questionnaire] meme”, because these “memes” tend to be a specific, new type of questionnaire.

At the risk of sounding like the incredibly nitpicky Englishphile Miss Em linked to recently–a person who apparently despises language change–I would like to point out that the word “meme” can be used for many things besides questionnaires.