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Idea

Idea: A malleable restaurant experience

Reading through Tofugu’s Famous Foods of Every Japanese Prefecture [North, East, Central] makes me feel two things: hungry, and wistful. I want to go to all those places and try all those foods.

It occurred to me that it would be cool for a Japanese restaurant to have a small regular menu and then switch out other menu items, perhaps every quarter, to feature different items from different regions. It would be a little difficult logistically, as they’d have to source the ingredients and train the chefs and whatnot, but it would make for a fascinating dining experience. They could even change their decor to match the city or prefecture whose food they were featuring at any given time. A map and photos at the entryway could show guests what the current region is and what kinds of specialty items to expect.

The restaurant could also try weeklong events, such as an udon event or a ramen event, and go crazy with different selections. Maybe they could bring in guest chefs, specialists, to take some of the pressure off the main staff.

No matter how big a restaurant’s menu is–the menu at our current go-to Japanese restaurant is pretty huge–there’s always going to be something missing. And if Kitchen Nightmares has taught me anything, it’s that a smaller menu improves food quality all around. These lessons are actionable: shift to a smaller menu that changes regularly. This move would bring refreshing variety and the opportunity to try new things while allowing the chefs increased focus on each dish.